With a rich history of more than forty years in Zambia, Tata is firmly established within the Zambian community and is expanding its footprint as the new trusted John Deere dealer to support a fast-growing agricultural and construction market.
“Our new partnership with Tata in Zambia supports our extensive dealer footprint and commitment to service in Africa and the Middle East, allowing customers continued access to agricultural solutions, as well as new construction solutions from John Deere,” says Stephan Nel, Head of Sales for East Africa and the Middle East.
“Tata is an established dealership who also represents John Deere in other African markets and our values align well.”
Branches and services:
Tata is fully equipped to service the Zambian community with branches in Lusaka and Mkushi that focus mainly on the agriculture sector; a parts outlet in Mpongwe; and a new branch opening in Kitwe that will focus on construction equipment while still catering to the needs of the agriculture sector.
“We understand what our communities need and only supply equipment created and designed for African conditions,” says Cobus du Toit, Country Manager, Tata Zambia. “No matter which branch a customer visits, we’ll have the appropriate mechanisation solution, whether agriculture or construction, for large and small operations.
“Our focus will be on reliable parts supply, aftermarket and product support, as we understand that it is all about uptime and optimal utilisation for our customers. We focus on continuously upskilling our employees to ensure technicians are readily available to assist any customer, at any time,” states Cobus.
Why Tata and John Deere?
“We partner well with Tata because they have a customer-first approach, as can be seen through their Uptime Strategy. This strategy focuses on product solutions to ensure the right product is sold to each customer, financial solutions that enable customers to acquire and have access to the products, parts, and services they need to ensure uptime,” says Stephan Nel.
“This aligns well with our John Deere commitment to our customers. They also strive to be the “go-to” dealership within the market, and with their expansive footprint and offerings, they can ensure that our customers have access to great products, parts and world-class service.”
Customers wishing to finance either agricultural or construction equipment can reach out to John Deere Financial for tailor-made financial solutions for purchasing John Deere products.
Through consistent service and support, and a commitment to an excellent customer experience, Tata aims to be a leading supplier of agriculture and construction equipment to large enterprises, small and medium farmers, and construction customers in Zambia.
“We are excited about the opportunities the future holds and as Tata we are privileged to partner with John Deere, to service the Zambian community through excellent service and products fi t for purpose, to build and grow communities, and provide sustainable solutions through mechanisation,” concludes Cobus.
About John Deere
With a rich history of more than 140 years in Southern Africa, John Deere is a trusted, world-renowned leader in producing agricultural, turf, construction, and forestry machinery solutions with state-of-the-art precision technology.
With its continued focus to strengthen its presence throughout the Africa Middle East region (“AME”), John Deere AME serves its customers through more than 218 dealer touchpoints across Africa Middle East, and support its dealer network with a Regional Parts Distribution centre in South Africa as well as sales and marketing offices in South Africa and Kenya.
Committed to delivering a distinctive customer experience coupled with solutions-driven advice from its authorised dealer network and John Deere Financial Solutions, John Deere AME promotes food security while actively driving a successful and inclusive agricultural community, while at the same time supporting the growth of Africa via its construction and forestry solutions.
With core values of integrity, quality, commitment and innovation, John Deere AME remains dedicated to the success of its customers, to those who cultivate, harvest, transform, enrich, and build upon the land to meet the world’s dramatically increasing need for food, clothes, shelter, and infrastructure.
Invest in the future – invest in John Deere.