John Deere, famous for its agriculture innovations since 1837, participated in the Africa Agri Tech 2023 Expo and Conference to showcase how it is helping farmers do more with less. The company has a long relationship with Africa, having sold its products on the continent for over 145 years. John Deere is uniquely positioned to support and help agriculture in Africa take advantage of evolving technologies.

Director for Asia, Africa, and Middle East, Jason Brantley, highlighted the company’s smart industrial approach to agriculture. The centralised tech stack vertical aims to provide smart machines and intelligent solutions to customers, empowering them to confidently manage their operations using advanced technologies from anywhere. John Deere has committed to making all equipment telematics capable by the end of 2026, with loT and telematics serving as fundamental building blocks for the company’s vision. The company’s ultimate goal is to help customers increase yields, reduce carbon footprint, and improve land sustainability using data-driven solutions by utilising the John Deere suite of new technologies and sensors.

Jaco Beyers, Managing Director of John Deere Africa Middle East, said, “We’re excited to have participated in the Africa Agri Tech 2023 Expo and Conference, and we believe that our smart agriculture solutions will help farmers in Africa to achieve more with less. We are committed to providing the best solutions to our customers, and we look forward to welcoming them to Nampo, where they can see our technologies in action.”

John Deere is committed to developing smart agriculture solutions which makes it an industry leader, and its presence at Africa Agri Tech 2023 is a testament to its dedication to helping farmers achieve more with less.

Upcoming Event:

NAMPO Harvest Day 2023 Dates: 16 – 19 May 2023

Location: NAMPO Park, Bothaville, Free State, South Africa