Case IH recently hosted a Practical Commercial Training Day attended by 26 dealers from various countries throughout Africa and Europe. The aim of the training day was to provide practical machinery experience to delegates on a wide range of Case IH equipment including the Axial-Flow combine harvester, Magnum 380 tractor, JX95 tractor, JX75T tractor, Quadtrac 500 tractor, Farmall 100JX tractor and various implements from the Case IH and NMI range.

The training provided to the dealers was aimed at educating them on the latest information, technology and updates on the Case IH equipment range, providing the necessary knowledge and tools to effectively communicate benefits, technological advancements and features of equipment to their customers. This in turn will benefit customers when deciding which agricultural machinery is most suitable for their farming businesses and applications.

The overall feedback from dealers on the day was that it provided them with the required knowledge to effectively communicate with customers about the equipment range and how it benefits their unique requirements. They are now also more capable of providing customers in their regions with professional and effective support and will help them in their quest to become experts on the Case IH Equipment range.

Case IH looks forward to continue providing training sessions like these in future to build dealers’ knowledge base and help deliver improved service to customers.

This training proves there is no better way to learn features and benefits than getting behind the wheel and receiving first-hand experience with the equipment. By understanding customers’ needs and how the machinery can benefit them, dealers can effectively provide the support required by their customers.

We would like to thank the dealers’ representatives who travelled from all over the world to attend the training day. We look forward to hosting you again soon!

Angola Multiauto
Qatar NBK HE
Morocco Hydrau Mac
Ethiopia WERETA
Mozambique Entreposto Commercial de South Africa
Kenya CFAO
Uganda Engineering Solutions U Ltd
Belgium CNHI
Sudan Central Trading Company
Mali La Maaliene de L’automobile
Zimbabwe Agricon Equipment
Tanzania Kanu Equipment
Saudi Arabia GCC Olayan
Austria CNHI
Tunisia Agrodis
Egypt Ecad
Turkey CNHI
Netherlands Cane International
Madagascar SODIREX
Poland CNHI
Italy CNHI
France CNHI
Belgium CNHI
South Africa Agrima/ Sodirex
Ivory Coast CNHI
Nigeria CNHI