For Pannar, Val Farmers Day is much more than just another agricultural exhibition. It is one of the most important dates on the company’s annual calendar.
During this yearly event, Pannar has the opportunity to meet farmers from across the eastern production region, receive valuable feedback from the field and plan together with producers for the upcoming season.
Hendri Lange, agronomist for the Eastern Highveld, Limpopo, Mpumalanga and parts of the Free State, says events such as Val Farmers Day play a key role in strengthening the relationship between Pannar and farmers. According to Hendri, these conversations are extremely valuable because they enable Pannar not only to understand farmers’ needs, but also to demonstrate how the company works alongside producers to develop long-term solutions.
This approach aligns with Pannar’s focus on locally adapted genetics, continuous research and the Panagri™ research programme, where cultivars are evaluated over multiple years and across diverse production regions to develop practical recommendations for farmers.
“For us at Pannar, Val Boeredag is one of the standout events of the year. We don’t only work with customers in this specific area, but with farmers across the eastern regions. It allows us the opportunity to have meaningful conversations with them, receive feedback on our products and hear how their season has progressed.”
The Pannar team welcomed farmers at Val Farmers Day to discuss cultivar choices, new genetics and solutions for the upcoming planting season.
Trust isn’t sold, it’s earned
According to Hendri, trust is the cornerstone of Pannar’s relationship with farmers.
“Our focus is on trust. At Pannar, we regard it as essential to establish and maintain that trust with farmers.”
He explains that this trust is built on two core principles: expertise and service.
From the breeding programme through to the final seed package delivered to farmers, every product is thoroughly tested before being released to the market.
Pannar offers a range of product packages, including conventional hybrids, as well as hybrids featuring Roundup Ready® Maize 2 technology, which provides glyphosate herbicide tolerance for effective weed control, and hybrids with PowerCore® technology, offering protection against multiple above-ground lepidopteran pests while also incorporating glyphosate herbicide tolerance for outstanding insect and weed control.
These packages are developed to give farmers more management options for weed and pest control. The hybrids are tested across various production regions to ensure consistent performance under a wide range of climatic and soil conditions. For Hendri, it is ultimately about much more than seed – it is about the expertise and support that accompany every product.
“We work incredibly hard, not only on the breeding process but also on the product packages we offer farmers. These packages have been thoroughly tested, and we know they perform from the east to the west.”
Pannar’s exhibition stand at Val Farmers Day created a meeting place where farmers and the Pannar team could exchange ideas.
The right package is the key to success
With changing climate conditions, evolving farming challenges and rising input costs, Hendri believes that choosing the right cultivar package is one of the most important management decisions a farmer can make. He emphasises that Pannar aims to give farmers confidence that every product is backed by a team of experts they can rely on.
According to him, Pannar delivers exceptional value through continuous support, from selecting the right cultivar to providing expert guidance throughout every production season.
Hendri Lange, agronomist for the Eastern Highveld and Limpopo.
Val Farmers Day creates space for meaningful conversations
For Hendri, the greatest value of Val Farmers Day lies in the opportunity to spend quality time with farmers in the field. Unlike a quick farm visit or a telephone call, the event allows for open discussions about challenges, success stories and the road ahead.
He says it is this personal interaction that reflects Pannar’s relationship-focused approach. By listening to farmers’ experiences and providing practical advice, the company builds long-term partnerships that extend far beyond simply selling seed.
For Pannar, Val Farmers Day is therefore not just an opportunity to showcase products, but a platform where trust is strengthened, knowledge is shared and partnerships are built. The company’s message to farmers is simple: behind every cultivar package stands a team of experts ready to work alongside producers and support them throughout every production season.
Contact Pannar today! Visit the Pannar website to learn more about its cultivars, technologies and services, or use the “Meet Your Rep” feature to find your nearest Pannar representative. Tel: +27 033-413-9500. Enquiries: Pannar Contact Page
