When talking about sustainable grazing systems and high-quality grass seed adapted to South African conditions, one name stands out. Under the capable leadership of Gielie Niewoudt, BRAZGrass has established itself as a trusted supplier of tropical and subtropical grass seed that makes a real difference in farmers’ feed production and profitability. As the company’s slogan rightly says: Grazing is profit!

A passion for grass and farming

Gielie Niewoudt, an experienced farmer himself, started BRAZGrass with a simple yet powerful vision: to equip farmers with the best genetics in seed available for grazing and high-production feedlots. His passion for grass farming was born out of his own need for sustainable, high-yield feed sources on his farm.

“We started with trials on our own farm,” says Gielie. “We saw the difference good grasses made in production, persistence, and livestock condition, and that inspired me to make it available to other farmers.”

Pioneers at NAMPO

BRAZGrass was the first company to plant grass trials at NAMPO, and today,15 years later, they are still a well-established and respected presence at this leading agricultural show. This long-term involvement serves as living proof of the sustainability and reliability of their grasses, which have been tested for over a decade under real farming conditions.

“The fact that the same varieties perform year after year shows farmers they can rely on our products,” says Gielie. He and his son, Heyns Niewoudt, have been the faces of BRAZGrass marketing since the beginning. Their personal involvement and hands-on knowledge give farmers confidence that they’re working with people who understand their world.

Quality grass seed for various climate regions

BRAZGrass specialises in distributing high-quality grass seed of proven varieties such as Brachiaria, Panicum, Rhodes, and Smutsfinger – all known for their high yields, adaptability, and excellent nutritional value. These grasses are particularly well suited for ruminants in both dairy and meat production.

What sets BRAZGrass apart is their focus on adaptation to local conditions. Each region’s climate, soil type, and rainfall are considered when making recommendations to farmers. Gielie and his team work closely with agronomists and researchers to provide farmers with practical advice and technical support.

From seed to success

BRAZGrass is more than just a seed supplier; it’s a partner in feed production. The company assists farmers with planning advice on:

  • Soil preparation
  • Sowing times and planting methods
  • Fertilisation and grazing management
  • Renewal of existing pastures

BRAZGrass was visited by international guests during NAMPO 2025. They are proud to be a local company delivering world-class service and quality products to an international market.

“We know every farm is unique, and that’s why our approach is personal,” says Gielie. “We don’t want farmers to just plant grass – we want them to use it successfully in a profitable production system.”

That’s also why Gielie’s business cards are unique. For every interested farmer, he hands out a small packet of seeds with his and his son’s contact details on it.

“I want the farmer to go plant it himself, and if he’s interested after that, he can give me a call. I don’t need to speak — the grass must speak for itself,” Gielie explains the motivation behind this one-of-a-kind marketing strategy.

A commitment to sustainability

One of BRAZGrass’s core values is sustainable production. Grass seed is chosen not only for yield but also for root depth, drought tolerance, and regrowth ability, all factors that contribute to better soil health and long-term productivity.

“A good pasture begins with healthy soil,” explains Gielie. “We promote practices that limit erosion and stimulate soil life. In the long run, this helps reduce input costs and stabilise yields.”

Nationwide presence – online and in person

BRAZGrass supplies grass seed and expertise to farmers across South Africa and even into neighbouring countries. With a user-friendly website and ordering platform, farmers can easily make enquiries, get advice, and place their orders – all from the convenience of their phones or computers.

The company also regularly attends agricultural shows and farmer days, where they engage with farmers and share success stories from the field. This practical involvement allows them to receive direct feedback and continuously improve their service.

A growth partner on your farm

Whether you’re a new farmer looking to establish pasture, or an experienced producer aiming to ramp up production — BRAZGrass has the knowledge, products, and support to help you succeed.

With Gielie and Heyns Niewoudt at the helm, there is no doubt that BRAZGrass is making a valuable contribution to the future of sustainable livestock production in South Africa. “This grass can be cut and baled, made into silage, or simply grazed by the animals,” says Gielie.

For more information, visit www.brazgrass.co.za or contact their team for practical advice and product recommendations.