Green Farms Nut Company (GFNC) leads the charge rebuilding the industry strength as the company announces strong 2025 macadamia price offer, driving grower confidence.
March 2025, South Africa: Green Farms Nut Company (GFNC) is pleased to announce its 2025 macadamia nut price offer, providing significant financial relief for growers across the country. From March 10 to 13, the GFNC team hosted a series of seven price offer meetings in key regions, delivering encouraging news about the future of the macadamia industry. After navigating a few difficult years, the sector is emerging strong again, with prices back-on-farm for macadamia kernels poised to rise significantly.
This marks an exciting turning point for the industry, with in-market kernel prices expected to range from $11.00 to $13.50 per kilogram, depending on the cultivar. The strong price increase comes as a welcome relief to farmers who have faced economic challenges in recent years. The past few years have been challenging for farmers, with low prices leading to reduced crop yields and orchard removals. This price rise places many growers back into a sustainable position, while the opportunity for further strengthening of prices over time will put more growers into profitability and support continued growth.
Key Highlights:
Significant Back-on-Farm Price (BOF) Increase: GFNC’s kernel price offer is notably higher than the 2024 offer price in USD.
Accelerated Payments: GFNC increases its cash flow support for farmers by raising payments from 65% to 75% on a 30-day payment term.
Strategic Investment in Solar Energy: GFNC’s investment in solar technology at its facilities helps minimize processing cost increases, improving BOF returns.
Challenges Ahead: Despite the promising outlook, geopolitical risks, US Policy changes, and irresponsible offshoring practices by some domestic players could pose threats to long-term market stability.
Alex Whyte, Director of GFNC, commented: “We are pleased to offer a price increase of this scale for the 2025 season. It’s a testament to the resilience of the macadamia industry and the continued growth of GFNC’s role in supporting local farmers. The market is recovering, and we believe that this price increase will help empower growers to reinvest in their farms and thrive in the years ahead.”
As a market leader, GFNC is setting the standard for the industry in tabling and early offer which gives all growers the ability to budget for the season ahead. This leadership role continues as GFNC takes proactive steps to nurture the macadamia market, ensuring that farmers are supported and given the best possible chance to succeed.
GFNC is not making an in-shell (NIS) price offer currently due to the significant stock carryover in China, together with the country’s ongoing economic challenges. The NIS market remains quiet, and GFNC is confident that it can process all product and achieve bullish kernel prices, as it is not fully reliant on the NIS market. Should the NIS market improve, GFNC will make NIS price offer too.
The potential impact of the possibility of the AGOA trade agreement falling apart could lead to an additional 5 US cents duty per kilogram of kernel, but this is seen as a manageable blow for the industry. The bigger threat comes possible, unexpected macro or geo-political events and potential additional duties on macadamia imports from South Africa, a move that could significantly impact local producers. Meanwhile, domestic processors offshoring and selling at lower prices for macadamia processing may come at the cost of long-term market stability, as these outsourced products drive down prices internationally, which means less money on farm for local growers.
GFNC is committed to upholding the integrity of the industry and calls for responsible action from all players to rebuild a robust, sustainable market. “The macadamia industry still has tremendous potential for growth. We must stay united and process product locally to ensure that farmers are properly compensated for their efforts,” concluded Whyte.
As GFNC continues to lead the way in 2025, the macadamia industry is poised for a prosperous future with strong, sustainable growth, benefiting farmers and the broader agricultural community.
